In the retail environment shelf space allocation is limited. It is therefore critical that you utilize this premium space to showcase your best performing items. This will ensure that you maximize revenues and increase market share. The alternative is unacceptable.

Identification of the “Top 10 Items” per category and acting on this information is standard performance improvement practice in the industry.

What if your “Top 10 Items” list is wrong?

Two critical questions need to be addressed:

1. Does my list of “Top 10 Items” accurately represent the actual ten fastest moving items?

2. Do the top ten best selling items necessarily represent the top ten items with the best sales potential?

The brief analysis that follows provides insight into these vital issues and outlines methodology into maximizing performance.

Sell-out Information

The most common reason for not having the right “Top 10 Items” is lack of precise sell-out information. In many cases there is a perceived inability to collect complete, timely and accurate sell-out information. This leads wholesalers to define their “Top 10 Items” by assuming that the sell-out information collected from their captive retail outlets or from an EDI system, which typically provides information for only a portion of their market, represents the sell-out information across their network. In many cases this assumption is wrong. In some extreme cases companies assume that their sell-in information represents their sell-out. The negative impact of such assumptions on their business is obvious.

Today there are tools available that can collect accurate sell-out information in real-time. The impact of this information within the organization is measurable and significant.

Best “Sales Potential”

In the best case scenario, assume that you have complete, accurate and timely sell-out information. Unfortunately, the “Top 10 Items” in terms of sell-out are not necessarily the “Top 10 Items” in terms of sales potential.

The important measure is which items presently have the highest sales rates and not which items had the highest sell-out.

There are many instances that impede the actual sell-out of certain products and obscure their real sales potential. These are related to the relative level of consumer exposure to the products being offered. For example:

A new product that just been introduced and was not yet available throughout the complete sales network.

A product that sold out from the retail outlets. This is the well-known phenomenon of the “Bullwhip Effect in the Supply Chain”.

In order to reveal the sales potential of a given product we need to know the level of consumer exposure. The only reliable method of evaluating consumer exposure is by factoring the number of POS (Points of Sale) that stocked the product during the period in question.

To obtain the “Top 10 Items” in terms of potential one must divide the number of units sold by the number of POS that stocked the product at any given time frame. The higher the result, the higher is the sales rate and hence sales potential of the product.

Two examples for illustration:

The retailers of a given product range sold 10 units of Product X and 20 units of Product Y in a certain day.

In a typical “Top 10 Item” list, product X will appear to be an inferior seller to product Y.

But on that day the Product X was stocked at 20 POS and Product Y was stocked by 100 POS.

Accordingly, a new metric of “sales potential” is proposed:

The ranking for Product X would be X=10/20=0.5

The ranking for Product Y would be Y=20/100=0.2

This new “Sales Potential” metric highlights that Product X has a higher potential to generate sales. Although more Product Y was sold, given the equivalent exposure, Product X will outsell Product Y (by a factor of 250%). Distribution of Product X throughout the sales network, even at the expense of Product Y will increase revenues.

The “Sales Potential” algorithm may be fine-tuned by drilling down and comparing sales figures within the retail outlets that stocked both Product X and Y. The metric can be computed over the duration of any given time period (e.g. week, month, quarter).

In order to generate this type of information it is important to monitor sell-out and stocking levels in real-time. Most wholesalers collect sell-out and inventory data on a weekly or even monthly basis and proceed to replenish stock accordingly. The consequential penalty for delayed and inaccurate information cannot be stressed enough.

Today there are simple and cost effective tools that collect accurate inventory and sell-out information in real-time which compute and present the above mentioned data in a user-friendly manner.

Conclusion:

In order to identify the “Top 10 Items” precisely, wholesalers must constantly collect complete, accurate and timely sell-out and inventory information from their retail network, preferably in real-time.

Having an errant list of the “Top 10 Items” can strongly impact a wholesaler’s ability to exploit the sales potential of their products, thereby reducing their competitiveness and gross margins.

Ranking products according to a new “Sales Potential” metric will optimize sell-in management and contribute to better purchasing decisions from the manufacturers.

Ofer Yourvexel is the CEO of WRNTY.com, a company that provides wholesale distribution software for wholesalers with complete end-to-end solutions to manage their businesses based on sell-out information.

Typical costs:

Wedding invitation prices can range you from $1 - $2 per invitation with DIY kits from stores to $2.5 to $4 every single invitation for uniform invitations on mid-weight paper to $9 or more each invitations that use a best printing process like engraving or letterpress or a superiority handmade or silk paper.

Most of the couple spends $700 on invitations and reply-cards, according to some wedding planning research.

Tips while ordering your wedding Invitations…

Order your invitations at least 4 months ahead of the wedding bells. You do not want to have to rush the printer, you do not want to rush it at the last minute and ruin them. If you find out you’re going to have problems, this is going to give you a lot of time to fix it.

Order extra invitations! Order at least 30-40 extra invitations in case you need them, and ordered that all prints will be much more cheaper than if it did after.

Samples and Online Previews: You may also make use of the internet. There are some companies or printing manufacturers that has samples available online. They called it as free Instant Online Preview that allows you to see what your invitation will look like before you order a bulk.

You may also want to create your own wedding invitations to save on cost and add the personal touch to your wedding bells.

Check your invitations carefully before they go to printing, the printers will not be accountable for errors in your invitation. This will end you up paying again for the printing if there is a spelling error in your invites and cost you up thousand dollars just for the wedding invitation itself.

Doing it yourself is your other option “DIY” approaches are now an option for more couple. Top reason usually, is that they are more low-cost, another is that the value and options for DIY invitations have increased in recent years into actual limitless options available.

DIY invitations normal price is less than $4 for each invitation to make subject on upon the superiority of the materials that you will use. They are practically always a cheaper and a wise option to expert printers because time and labor are clearly not included you only pay for your materials used.

Saving on wedding invites really isn’t that hard and what you’re going to find out is that you can get some rather good deals when you search out other places. There are a lot of great places online that you can look at when you want to get templates, or do them yourself. When you do it yourself, you can save hundreds if not thousands. It’s going to come down to how many people are going to be really attending your wedding.

How much do wedding invitations cost? If you’re asking yourself this, find out what others are paying at HowMuchIsIt.

Household building sites usually use wooden platforms. These are called battens by those in the business. They utilize short metal tubes, called transoms, in between the wooden levels and vertical metal tubing, which are called standards, as well as horizontal metal tubing called ledgers. The standards are joined to the ledgers and the transoms are joined to the wooden platforms. This is done at a right angle in order to create the most effective level of support. There are also diagonal braces used that create greater durability. All of the joints are held together with clips that are specifically designed to do the job. In some construction jobs, netting or guard rails may also be used for additional security.

There are instances when someone may choose to build their own structure. This is not recommended because it may not be as safe. In commercial building projects, or those requiring a license, the same security regulations will be necessary, so custom-built models will need to meet these requirements, which can be a challenge. If you are thinking about building your own structure, consider the safety ramifications and the necessary work involved. It will likely be more effective in regard to cost and time to have a system built by a professional.

Once your decisions are made about who will build your system, you need to have it put up. Make sure you work with someone who is capable of building a system that reduces risk and danger. It is important to consider how easy it would be for someone using the system to fall off of, as well as considering if the system is capable of holding the weight of the work being done. When not in use, the system must still be sturdy in order to ensure passers-by will not be struck by any pieces falling from an unsecured system. Safety measures need to be one of your major concerns from the start to the end of a construction project, so make sure your system is as safe as possible.

Systems are typically needed for taller building projects, so if you are only working on a single story, it may be better to forgo the effort of building a system. However, if you are dealing with higher projects higher than two stories, a system is a safe and effective way to accomplish your work. If you apply proper safety considerations, a system will make the work and the time management of a project easier.

Ellie Lewis recently worked with a Texas coatings firm as new developments occur regularly in this field. She studied the work of a Texas scaffolding company when she went out for bids on a new project.

Thermal Systems is able to prevent pipes and pipe fittings from having built-up condensation. It also prevents heat from transferring to the pipes. In addition to pipe and pipe fittings, thermal systems also work well on ducts, boilers, tanks, heating systems, air conditioning systems, ventilation systems and hot and cold water systems. The materials used in thermal systems include duct insulation, pipe wrap, pipe lagging, cements, gaskets and ropes.

Cryogenic options us vacuum jackets. Inside of the jacket, there is aluminum foil and liquefied gases that are at cryogenic temperatures, which means they are extremely cold. This creates pressure that is also low. If the temperature of what you are insulating with the cryogenic vessel begins to rise, the gas will be released to relieve the pressure. This method of insulation is most commonly used for hydrogen and oxygen tanks. It is effective because it reduces the risk of fire that would occur if organic materials were used for insulating containers holding flammable gas.

The removable blanket type is designed to be reused and easily removed from what it is insulating. The blankets are measured and created to be suitable for your specific valve, flange, pump, tank, heat exchanger, turbine or other vessel. The blankets are made from a variety of different materials and are able to withstand temperatures of up to 1200 degrees F. The advantage of these removable blankets is their money saving capability. This is not because they work better than other types, but because they require less labor and installation time. Sometimes methods are required for insulating pieces that need to be reached on the regular basis. When using a removable blanket, there is no wear and tear, and no major effort for removal or reinstallation.

Sheet metal jacketing is an option that is used for mechanical purposes and serves a variety of purposes. Jacketing ensures long-term and short-term insulating for ducts, pipes and indoor and outdoor equipment. Maintenance is one of the most important factors in sheet metal jacketing. Facility owners are encouraged to make regular maintenance a priority when creating their budgets. Jacketing works best when it is administered with regular maintenance. Materials used in this type of insulating include aluminum, synthetic rubber laminate, thin plastics and a variety of metal foils.

Ellie Lewis recently worked with a Texas insulation firm as new techniques are sought for the energy crisis. She worked with a Texas sandblasting firm as she sought quotes for an abatement project.

There are many varieties of natural sprays, powders, and more that are available that will kill any pest issue you may have. Many of them are made with natural oils from plants that will keep the bugs at bay. Other insecticides and pesticides that are all natural pest control forms are environmentally safe, and they work on contact, which is what most consumers are looking for.

There are also forms of pest control for your sprinkler system, believe it or not. These products are environmentally safe and you can also add your organic fertilizer in with the natural pesticide and take care of both issues at one time. These days people just don’t have a lot of time with work, school, after school functions with the kids, sports activities, and not to mention cooking dinner, so an all-in-one natural pest control is a huge help with as little time as we have.

A great place to start looking for your preferred method of controlling the pests that plague you is by finding an online pest control service. You will be able to see the various products that are available for your particular infestation. Of course prevention is very important, however, most of us do not get around to the prevention aspect, and this is where all natural pest control products that are readily available online come into play.

In this day and age, we need safe and effective methods and products. The technology of controlling pests is growing, making more and more options available to the consumer. Whether you are concerned with your environment or the effect the product you choose will have on your family or pets, or if you just want to be as tough as possible on the pests at hand, you will certainly be able to find the perfect product to take care of the problem at hand.

Be sure, when purchasing any pest control product that you read the label very carefully, because even when it says “all natural”, the instructions are very crucial to the application of the products and may compromise the effectiveness if it is not applied properly.

Spring is in the air, and an all natural pest control method is one of the best ways to fight these horrible little pests, while keeping you, your children and pets safe and free to enjoy the upcoming spring and summer months. Check out all of the new natural and organic green pest control products that are on the market.

By purchasing the right products you will be able to spend more time doing the things you enjoy, rather than worrying about the pests that are invading your home and garden. Remember that these products are safe, and they are also good for the environment. And you just can’t go wrong with that.

As always knowledge is key. Our pest control company has experts on staff who are knowledgeable as to the green pest control products that work best in your area in all areas: ant control, roach control, flea control and even termite control. Call them today and be in control!

Redwood Chemical is an expert in Insecticides, , pest control and roach control

Take special care to read any instructions and guidelines in order to keep yourself, your pets and your family as safe as possible. Rodent control is not easy but it is possible, especially with patience and diligence. If you live where these pests are an ongoing problem be sure to rotate among all of the rodenticides that are effective in your area.

Rats, as well as other rodents, are pretty active at night. You want to find their favorite “activity spot”, and that way you can treat the area during the day while they are sleeping. Treat the area with rodenticidal granules and blocks like Final Blox, or the traps you have purchased and wait for them to do their job.

Using the best rat bait will help you have faster results. It is very important to take action the moment you see evidence of these pesky critters, if not before. Rats multiply rather quickly, and it is much easier to get rid of one or two, rather than dozens. This will also help keep the damage to your home at a minimum.

Rats are sometimes very picky eaters, so you may have to attempt several different things until you find out what they like to eat in order to lure them inside the traps. In many area granules work best.

The best rat bait would be something that is not easily lifted off the trap, otherwise they may be able to take the bait and run without being caught. Rats are very sneaky creatures and have been known to remove bait without setting off the trigger in the rat trap which is one reason why many prefer locking bait stations and use a rodenticide bait that kills them.

Prevention methods can be effective in the beginning of your rodent control program by removing any food and water and nesting sources. Take out any “clutter” such as old newspapers, magazines, and pieces of cloth, because rats love to use these as nesting materials.

Also, it is best to put your pet food inside a plastic container with a tight fitting lid so the rats cannot get into it. Refrain from throwing leftover food in an outside trash can without a lid, because this will attract rats and mice to your home.

No one can decide what the best rat bait is for “your” rats, however, consulting with your local do it yourself pest control company will help you decide. Their experts will be happy to let you know what methods and rat control products have been working best in your area.

Best of all, they can help you take care of all of your pest control problems economically and safely–from lawn pest control through termite and roach control and even including snake and critter repellents. They can even help you find green pest control products.

Redwood Chemical is an expert in Insecticides, , pest control and roach control

Bees are beneficial, even necessary insects, especially in your garden area; they pollinate flowers and plants and are very desirable for your garden. Bee pest control has many ways of avoiding the “bees” mentioned above including these options:

• Ridding your lawn area of unwanted debris and mulch where many bees like to nest.

• When outside be cautious when in your garden and flower bed areas – also be careful when handling any flat boards, bricks, etc., because there is a possibility of a nest located in or close to these places.

• Reduce the chance of bees nesting close to home or garden area by removing any flat boards, bricks or stones.

• If by chance you come in contact with a nest it is actually best to leave it.

• However, if children and pets are in this area a lot, you will have to remove the nest or have it removed.

It can be extremely hazardous to people and pets if the bees become enraged which they do when they feel their “home” is in danger. If you, your children or pets come into contact with a nest, LEAVE THE NEST ALONE!

As soon as possible, at night, you will need to eradicate the nest, especially when its location is harmful to you or others. Yes, bees can be beneficial but when they feel their nest is in jeopardy, they can definitely become agitated! Bee pest control is certainly recommended when this happens.

To address a bee hive, you have to be very cautious and understand certain insecticides are used along with techniques and that timing is crucial as well. If you somehow use the wrong products for removal of the bees during the prime time of activity, then you may cause a bigger problem than you had to begin with.

That is definitely a mistake that you do not want to make! When timing is mentioned, bees, including wasps, hornets, and yellow jackets, are very active in the daytime and tend to be inactive after the sun goes down. The nighttime hours are the best time to locate the nest and treat it with chemical or non-chemical pesticides, whichever you prefer.

The time to treat a nest of active bees is NOT in the daytime because you are taking a great chance in being stung. Also, by treating after sundown, you will catch almost all of the bees while they are in the nest and will have a better chance of eradicating the entire colony.

Some bees like to nest in wall voids and in mulch and grass, while the others like to nest in trees and under flat boards. Pump sprayers or insecticide powder dusters can be used for the bees inside the walls or inside a tree trunk, to get the insecticide to the entire colony.

Again, begin the treatment in the evening hours. Bee pest control is not easy and sometimes it is downright frustrating, but it is very crucial, especially during the spring months when bees are foraging everywhere for food and water sources.

Remember, though, that unless they are upset, bees are beneficial to gardens and plants and are good to have around. It is only when humans or pets come in contact with their nest, that they get agitated and attack.

Find out everything you can about bee pest control and be sure if you are using pesticides or insecticides to read the products very carefully to make sure that you are properly and safely applying the pesticide you have chosen.

A good do it yourself pest control company will be happy to answer any questions you may have and will also let you know what methods and bee control products have been working best in your area. They are also well informed as to the best methods of rodent control, ant control, lawn pest control, and cockroach control that will suit you and your preferences.

Redwood Chemical is an expert in Insecticides, , pest control and roach control

When Brits love a company, we really love a company. Where would brands like Heinz and PG Tips be today without the loyalty of the British public? As companies discover the benefits of British support, the number of paid surveys aimed at finding out just what’s popular in Britain grows. This is good news for you: it just means more surveys to take advantage of!

The savvy UK survey-taker should take advantage of this boom in interest – and it doesn’t matter who you are. Whether you’re a student just starting out or a seasoned professional about to retire, the big interest in UK opinions means everybody gets to have a say. You don’t have to have any experience with paid surveys; you don’t even need to give a certain answer. All you have to do is be truthful: real opinions are what surveys are interested in, after all.

Intrigued? Good! The only problem for those looking for UK paid surveys is how hard it can be to find them. British paid survey sites are rare, and it’s even harder to find them amongst the swamp of American sites. But that doesn’t mean that there aren’t paid surveys looking for UK users out there. The trick is finding them – and with many free paid survey sites catering just to Americans, what UK users most often cry out for is a survey site dedicated to finding the best, most lucrative surveys for them. It’s a much better bet to stick to surveys targeted at UK users, rather than pretending to be American and taking advantage of American-targeted surveys – that kind of fib can disqualify you from a survey, losing you your earnings.

UK survey takers need to stick together – you might know a great little survey site that not many other Brits have heard of, or your new survey-taking friends might know a good site. It’s worth finding survey-takers like you and squeezing them for information – in a friendly way of course! And of course, if you’re really stuck, googling “paid surveys UK” or something similar can’t hurt.

We may be a small place, but there’s a lot of us - and fortunately, a lot of surveys to go around, so long as you know where to look!

Legitimate Paid Surveys has been created as a place for companies and UK users to meet

Popular online marketing strategies include website development, blogging, audio podcasts, online videos, electronic newsletters, and social media. Each method varies greatly, but can easily be tied-in to one another.

For example, to operate an Internet business requires a website which if often the foundation for directing all advertising methods. Websites allow companies to engage in link building strategies; build customer lists; publish information; sell products; share videos and podcasts; and generate revenue through product sales, affiliate programs, or selling advertising space.

Blogging has become a very popular method for generating traffic. Most major corporations have a website and a blog. While website pages typically remain unchanged for long periods of time, blogs are updated frequently. They offer a more informal venue that provides opportunities for building customer relations and brand awareness.

Podcasting is an invaluable tool for sharing information. Companies include an audible link directing listeners to their corporate website. The great thing about podcasts is they grant anyone the opportunity to become established as an industry expert. They can be used to develop an Internet radio show where listeners are invited to call-in to ask questions or share a testimonial.

Podcasts can easily be transformed into online videos. This is an affordable strategy that allows companies to reuse information in a new format. Business owners often avoid producing marketing videos because they feel they are cost-prohibitive. The truth is online videos can be produced without owning a camera.

Product promotion videos can be produced using clipart, graphics, and still photos. Nearly all newer computers include video editing software which lets users create stunning videos in a hour or two.

Companies who want to create live action videos may find it helpful to hire a professional videographer. One option to reduce video production costs is to reach out to local colleges. Students majoring in film or marketing offer fresh perspectives for ad campaigns and are adept at using the latest techno-gadgets.

Online videos are a powerful advertising medium. The secret to success is to produce high-quality videos that leave viewers feeling informed or entertained and eager to share the content with others.

This is where social media marketing comes in handy. Social media provides unlimited opportunities for companies to build a loyal following. These outlets can be used to interact with customers in a personal setting, as well as share videos, podcasts, articles, and product information.

Last, but not least, a highly effective online marketing strategy is publishing company information via local listing directories. This strategy is for companies that have a physical location and is used to provide driving directions, contact information, and company reviews.

The process for publishing at local listing directories can be somewhat cumbersome, but is worth the effort. Many companies find it helpful to hire freelancers to publish company information at each of the local listing directories.

In today’s ever-changing marketplace, it is essential for business owners to integrate multiple online marketing strategies. Doing so can significantly improve search engine rankings and drive targeted traffic to your business.

If you find it overwhelming to manage multiple online marketing strategies, we’d like to help. Online Marketing DNA has a proven track record of helping companies achieve desired results through appropriate online advertising campaigns. See what we have to offer at www.OnlineMarketingDNA.com.