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Archive for April, 2009

The Importance of Great Website Content

Apr-30-2009 By MarkEtinger

When it comes to developing a strong SEO presence for your site, there are a number of different ways to attack the situation. Improving URL structure, performing quality linkbuilding and optimizing your META tags are all effective tools used by businesses that want to reach the top of Google and Yahoo.

But when it comes to getting top search results AND turning your business into a real web presence, there is no substitute for outstanding website content.

Website content refers to articles placed strategically on your website and use keywords and phrases that are relevant to your target audience.

Why is content so important?

There are a number of reasons why website content is so important to search engine optimization, including:

* Google loves expert content. Gone are the days when you could simply load up your landing pages with the same keywords over and over again. It’s 2009 and Google has gotten WAY too smart for that. Now, the search spiders look for relevant, authoritative content that actually means something to those who read it. A volume of articles about your industry go a long way toward jumping you up in the ranking.

* Relevant keyword placement. Article content is the ideal place to implement the keywords you believe people are using to find your business. Get enough well-placed keywords in your content and you’ll be heading for the front page of the search results in no time!

* Building your reputation. Every compelling article you add to your site builds your reputation as an authority. People will find these articles via search, and then stay at your site for an extended period of time. If you’ve got the right conversion elements in each article, it can result in additional leads or sales.

What NOT to do with your website SEO content

Creating and implementing solid SEO content is a mixture of art and science. Getting this synthesis wrong will lead to frustration and a lack of good search performance.

Here are some things NOT to do with your articles:

* Don’t plagiarize. Copying and pasting article content from other sites that have a higher ranking than you may seem like a good idea, but it will actually have an adverse effect on your organic search standing. Google “hates” duplicate content and you’ll quickly be branded a sketchy, unethical player in the online world.

* Don’t cut corners. While it may be tempting to simply throw some short, remedial keyword-loaded articles online and call it day, don’t fall into that trap! The articles that Google responds to the best are those long-form, authoritative pieces that really get into detail about their subject matter.

* Don’t try it yourself. SEO content development is a skill-and-trade. Understanding how to strike the perfect balance between keywords and content is something that the professional SEO writers do every day – and they do it well. Work with a search engine marketing company that offers SEO content development as part of the package.

Ajax Union is your marketing and business development partner – a comprehensive agency with an emphasis on customer service that takes the time to get to know its clients and their industries. From search engine marketing to full-on business development planning, Ajax Union is your single-source for identifying new markets, gathering qualified leads and increasing sales. For more information, visit www.ajaxunion.com today.

Ajax Union is your marketing and business development partner

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Imagine the following scenario: You’ve been a food and beverage sales rep at the same company for the past six years. You haven’t made your quota for the past three, but neither has half your sales team. You were out for six months a year and a half ago due to a serious inner ear disorder that completely threw off your balance. Your health is good now although, when you’re tired, you tend to lean slightly to your left.

You and your boss have never gotten along; he thinks you’re arrogant and you think he’s stupid. Three months ago, you were so incensed about what you believed was an ignorant remark he made during a sales call that you went over his head.

Big mistake; your boss and his play golf together and the two of them had quite a talk about your “insubordination.” Since then, you think your boss has been gunning for you. He’s made several sarcastic remarks about your selling techniques and, last week, when he noticed your balance was slightly off, he joked to the sales group that he wasn’t sure if you were tired or “had one too many cocktails at lunch.”

Today, when you got to your office, SURPRISE! You were met by a human resource professional who tells you that you have been terminated for “performance reasons.” Wrongful discharge? Disability discrimination? This employee certainly thought so, and, in real life, filed a lawsuit claiming both. In this article, we’ll take a look at the legal issues in wrongful discharge, the psychological impact of being fired, and how to stay safe on the firing line.

Getting It All Wrong

In many states, unless an employee is hired for a specific amount of time, the employee is an “at-will” employee, and can be fired for any reason or no reason at all – but not for a bad reason, like discrimination. He also cannot be fired in a way that causes personal injury or without good cause if he is under a contract. In essence, then, wrongful discharge cases restrict an employer’s right to terminate an at-will employee.

A number of courts recognize a wrongful discharge claim for termination in violation of a well-established public policy, including discriminatory discharge and retaliatory discharge. Discriminatory discharge claims are on the rise; in fact, they almost exclusively account for the 40% rise in wrongful discharge claims since 1992. Other examples of public policy retaliatory discharge lawsuits involve employees claiming they were terminated for “whistle-blowing,” filing workers’ comp claims, cooperating in a governmental investigation involving the employer or fulfilling a legal duty such as serving on a jury or testifying under subpoena as a witness.

The most common form of wrongful termination lawsuits alleges that an employer breached a contract, whether formal or informal, not to terminate employment except for “good cause.” If an employer expressly or implicitly agrees, orally or in writing, to hire an employee for a specific period, to discharge only for just cause, or to abide by progressive disciplinary procedures, that agreement may be determined by a court to constitute an enforceable employment contract.

Courts have permitted individual employees to sue for breach of contract simply on the basis of informal promises made orally by managers or other individuals in positions of authority. Even when no promises were made, some courts have determined that there was an implied contract because of:

• language in employee handbooks that state employees will be provided an initial probationary period

• language in disciplinary policies that states employees will be discharged only for particular offenses

• language in progressive disciplinary policies that states employees will receive chances to improve their performance

• language in handbooks or records that states fairness or special consideration will be given to employees because of longevity or seniority

• an employee’s work history that reflects merit raises

• good performance evaluations, praise and promotions

• the employer’s practice of discharging employees only for good cause

Finally, wrongful termination claims may arise when the employee alleges that the discharge was carried out in an intentionally degrading or humiliating manner, the employer falsely accuses the employee of misconduct (or makes false or damaging statements to coworkers), and other various injurious behavior.

Thus, an employee who wishes to sue for wrongful termination must show either,

1) that his employment contract, either expressly or implicitly, included a promise that he would not be fired without cause (contract cases); or,

2) that his employer fired him for a reason that violates a fundamental policy expressed in either state statutes or constitution (public policy cases), including laws against unlawful discrimination (discrimination cases), or

3) that the employer committed a tort, like defamation, invasion of privacy, or intentional infliction of emotional distress (independent tort cases).

Clues to avoiding wrongful termination start with a look at what causes it. The common themes in the above are treating employees fairly, consistently, humanely, and honestly.

Nobody Likes Rejection But Some Kinds Are Worse Than Others

Think back over romantic breakups that have been especially hard to get over. Odds are, the breakup met at least one of these criteria:

1)the rejection came as a complete surprise

2)the person had been threatening to end the relationship for months (with no follow-through) and finally did

3)you got mixed signals from this person and then were abruptly dumped

4)the person made disparaging remarks about your character, etc.

The same is true for involuntary terminations. No employee should be surprised by a termination because s/he should have received verbal and written warnings with a clearly documented performance improvement plan, including a deadline. No employee with a pattern of good performance appraisals should suddenly be fired (unless it is for a serious conduct offense). And, termination meetings should focus on the specific reasons for termination and should never veer off into name-calling or disparaging character remarks.

A firing or a resignation on poor terms can have adverse psychological effects on the individual concerned (embarrassment, shame and anger) and the remaining staff (rumors, resentment and fear). The former can be reduced by politeness and consideration, treatment consistent with that given to other fired employees, and, if possible, generous severance arrangements. Legal claims can be reduced by the same, especially if accompanied by fair and consistent performance management policies and procedures.

Parting Ways on Good Terms

Avoiding wrongful discharge claims starts in the hiring process. Supervisors and managers must know how to offer a job without implying an employment contract. Employment handbooks and job applications must contain an “at-will” statement.

Then, it’s a matter of managing performance by:

1. Providing specific written notice of all problems with job performance, and give the employee a fixed period of time to correct the problems.

2. Keeping careful records of each employees’ job performance.

3. Keeping specific, detailed, files on employee performance and reviews. For instance, don’t note: “Frequently leaves early,” or “Work has numerous errors.” Record the dates the employee left early (and how early s/he left), or describe examples of error-filled work.

4. Include in the file written summaries of any warnings given to employees about their performance problems. Use a documented system of progressive discipline, escalating from oral warnings to written warnings to suspension to termination.

5. Mete out discipline evenly. Don’t overlook problems in one employee for which you discipline another.

6. Have an employment policy book setting out examples of offenses that will lead to termination.

7. Never make the decision to fire somebody out on impulse. If an employee’s behavior pushes a manager to the boiling point, give the employee the rest of the day off and ask the manager to go back in his/her office and cool off. If the employee’s behavior is seriously inappropriate, put him or her on immediate leave pending an investigation.

8. Run terminations past a lawyer so s/he can examine the worker’s history and membership in any potentially protected group as well as the company’s past practices and adequacy of documentation.

Lessons From the Firing Line

Why do you think our food and beverage sales rep was fired? Poor performance? Disability discrimination? Neither, in my opinion. I think our sales rep was fired because of the longstanding personality clash he had with his supervisor, with the triggering event being his decision to go above his supervisor’s head. However, the way the manager handled his employee – making inappropriate remarks, firing the employee abruptly and with no verbal or written warnings, not disciplining other employees for failure to meet their quota — virtually begged for a wrongful termination claim.

The bad news is that wrongful termination awards have risen dramatically over the past ten years. The good news is that many of the steps that help companies avoid wrongful termination also help companies hire and retain the best workers. And that’s a win-win for everyone.

Joni E. Johnston, Psy.D. is President and CEO of WorkRelationships (http://www.workrelationships.com), a cutting edge online and inhouse employee compliance/relations training and consulting firm.

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As I flipped open my laptop to count how many sales I have generated overnight, I felt fulfilled. For many years I have tried endlessly to earn a living working from home with just a computer connected to the internet but my dream was cut short by my inner most desire for quick riches on the internet.

When I first had stories about people making money online, I thought it was one of those hypes. And after discovering that some people are actually earning a living working from home on the internet with just a computer, I began my search with an unrealistic expectation. I thought making money on the internet was all about logging onto my system and click, click, click and the cash starts coming, I was wrong. It took me six years to finally get it right. In the process I learnt success is not a gift but all about choice.

I have joined so many programs online but none worked for me until I found “The Plug-In-Profit-Site” which is a Complete TurnKey.

The Plug-In -Profit-Site runs an affiliate marketing business online where you refer people to buy any of the numerous product/services of the affiliated company for a commission. This kind of internet business is so lucrative that people are giving up their day jobs for a full time. However before you can start earning from this type of business you need to have the basic experience of internet marketing.

Below are some of the benefits of the Plug-In-Profit-Site.

1. E-commerce Website- It’s now an old story that who ever wants to earn real income from working as an affiliate marketer must have a good website. Most people don’t know what HTML and Java is. HTML is the mark up language used to create documents on the world wide web while Java is a trademark for a high-level computer programming language that allows small programs to be downloaded from a server to a client along with the data that each program processes.

One thing the Plug-In-Profit-Site does for newbies is to build a FREE brand new automated website that is ready to accept online payment. Most company charge an average of $250 to design a website for you but the “Plug-In-Profit-Site” does it for you FREE of charge. And you can customise it to look just the way you want.

2. Earning Potential- The Plug-In-Profit-Site has a 6 multiple streams of income opportunity. Why make money one way when you can actually be earning a six multiple income with just one website using the same effort and resources. Meaning you will be saving more on your ad campaign expense and your advertising dollar will have value.

Another reason people join the affiliate marketing business is because of the residual and leverage income plan. How will you feel when you get paid over and over again for just one sale you generate. Yes, affiliate marketing business is the only venture where people earn a recurring income year in year out.

3. Training- This is the most crucial part of the business. Imagine driving a formula one car without a teaching instructor. The same applies to starting an internet business. This third benefit is why over 70% of people fail in affiliate marketing business. To be successful you need to know how to properly advertise your products to your prospect. Here are some of the most essential marketing strategy to an internet entrepreneur: SEO, Pay Per Click, Article marketing, Blogging, Solo Ezines e.t.c. Once you master this acts, you can then begin to earn money on auto-pilot.

The Plug-In-Profit-Site provides a detailed timely training to help you launch your business the right way. Even better most of all these methods can be automated. You apply it once and your business ad will run throughout the world. Note some work on your part is largely required. Do not give your false expectation. Do the job and get the money. Leave the job and forsake the money.

Perhaps you will understand how relief I was when counting my overnight sales.The choice is yours remember, I almost gave up many years ago. Now let me ask you this question, how close are you to success? You never can tell.

Use my resource link and let me personally show you how to work from home with your computer.

John Benjamin is the webmaster of http://www.123InternetBiz.com and reviews popular home business ideas. John’s most popular home business recommendation is the Plug In Profit Site at http://www.pluginprofitsite.com/main-26106 where you can get your own money-making website setup in just 24 hours!

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There is a more easier and simpler method of making money online than you can ever imagine; internet affiliate marketing is one of those. You just have to belong to the right affiliate marketing business out there to succeed. The competition is too tough especially when affiliate marketing is usually a free to join offer and practically costs you little or nothing at all. It is therefore essential to apply solutions that will differentiate you from the crowd and assist you to move to the top of it all.

Anyone can easily get started with affiliate marketing but not every body can succeed in this type of business, to succeed it requires strong commitment and continuity. Here’s how:

Search for the Right Products to Promote Online

It is pretty easy starting an internet business with affiliate marketing. First you need to sign up for an account with an affiliate marketing company that has the right product. As there are numerous company and products to choose from, it is necessary to carry out a research and pick the products that are hot in the market or products you are enthusiastic about to be worthy of your time and effort. It will also be of assistance to pick products that you are familiar with because prospective client may have questions concerning your product and they will be encouraged to buy from you when professionally answer their inquiries.

Build Your Own E-commerce Website

The next vital step to a successful affiliate marketing business is to create an e-commerce website containing the link to all various products. And that will give you the opportunity to reach potential millions of prospect that might be interested in your product. By creating your own website and you can start driving targeted traffics to your website. This is one of the integral part of your affiliate marketing solutions. There is no need for you to create something that is complex. A simple but professionally appealing website does the magic.

The website should also be simple to navigate around and explore. There are many free tools online that you can utilize to build your own e-commerce website. You can decide to build the website yourself, or hire an expert for a fee to do the job for you and it can cost you several hundreds of dollar. Personally, i recommend learning how to build your website yourself instead of paying high fee for something you can do for FREE.

Drive Traffic to Your Website

This part covers many possible aspect. No matter how good a website may seem if it doesn’t receive quality traffic there is no way you can earn income. For you to successfully sell your products online you will need to learn and develop your internet marketing skills to enable you get your affiliate marketing system in place and that is the overall part of the affiliate marketing solutions that will enable you drive targeted traffic to your website.

People should be able to perform a search and find your e-commerce website online. A website will be of little or no use to you if people can’t find it in the first place. When you are able to drive the required traffic to your website, the more opportunity you will get to generate quality leads and the more quality leads you can generate, the higher the chances of conversion. The higher the conversion rate or the more sales that you make from selling the products that you are promoting as an affiliate, the higher your earnings potentials will be.

The above are the 3 most essential things that you need to know if you want to get started on the right track with your affiliate marketing business. Quick and profitable earnings can be yours when you know the don’t and dos of an affiliate marketing solutions.

John Benjamin is the webmaster of http://www.123InternetBiz.com and reviews popular home business ideas. John’s most popular home business recommendation is the Plug In Profit Site at http://www.pluginprofitsite.com/main-26106 where you can get your own money-making website setup in just 24 hours!

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There are many ways to push traffic to your site or affiliate product. None of them are easy and few of them are free. Writing articles is one free way to send waves of traffic to your site. Take these tips and your article will be most effective in sending high quality, pre-qualified traffic to your site.

Write an Article that Reaches Your Target Audience

Make sure that your article is not only addressing your industry but also your target audience. Consider the demographics of who will be interested in your site. Then write on a topic that will be of interest to this target demographic. Remember, you can write a great article but if it doesn’t speak to your target demographic then it will not effectively bring traffic to your site.

Include Very Strong Content

You need to impress your readers with your knowledge and understanding of your topic. If your readers trust you and see you as an authority, then they will be motivated to visit your site for more great information.

Have a Strong Introduction

Your introduction should summarize your article. It needs to only be a couple of sentences but should peak your readers interest and encourage them to keep reading. Often a reader will read the into paragraph and discover that they do not want to slug their way through the whole article. Make sure the introduction is concise and pushes the reader on.

Use Bullet Points

All of us like to read and process information quickly. Bullet Points keep the readers attention so that they finish the article without getting distracted. Follow each bullet with a couple of sentences elaborating your point.

Don’t Bore the Reader with too much Detail

Remember to keep it short and to the point so the reader will make it all the way through the article. Leave the very detailed information for the reader to discover at your link.

Leave the Reader Wanting to Know More

Share really great information but always communicate that their is much more to learn. Readers should feel motivated to finish the investigation and get more great information that will meet their need.

Have a Sincere Interest in Your Reader and a Desire to Help

If your not a person who is motivated to help others then article marketing isn’t for you. Without this desire to help someone, your article is little more then a sales pitch. When you are motivated to help it translates in your article and will reach your reader.

Create a Resource Box With a Link that Offers More Free Information

The resource box or author information area is your opportunity to give your sales pitch and invite the reader to learn more about the addressed topic. Make sure your resource box is accurate. Don’t mislead the reader by promising something that isn’t at the end of the link. Communicate clearly what the link has to offer and how it can meet the readers need.

Was this article helpful? Get more FREE information. Would you like step by step training regarding article marketing? Do you want to make money with an online business? Do you need additional help promoting your site? Access video tutorials and step by step training. Proven results and a 60 day money back guarantee. If you are motivated to make lots of money online check out this site: http://www.MaverickEdgeMoneyMakers.com

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