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Archive for January, 2009

#3

Stay off of e-mail blacklists. Keep in mind that being blacklisted doesn’t necessarily mean that your company has committed an illegal act. When your e-mail domain is blacklisted, your e-mail will be blocked by most ISP. The result is your intended audience will never receive your e-mail because their ISPs will block your e-mails from arriving to their inboxes.

Your first line of defense should be monitoring ISPs by making sure that your e-mail is delivered to inboxes. One way to do this is to have several e-mail accounts on the largest 15 or so ISPs, and check to see if your e-mails reach the inboxes. This is an expensive a time consuming task. The fast and inexpensive way to check is to use a service such as http://www.deliverymonitor.com. For a fairly small monthly fee, they will monitor the largest ISPs to see if your e-mail is reaching the intended inbox or lands in the dreaded spam folder. If you find that your e-mails end up in the spam folder, you can directly contact the ISP to find out the reason.

#4

Proper management of e-mail lists is essential. As we review bulk e-mail statistics, we are armed with the knowledge required to improve delivery. The knowledge gained from e-mail statistics enables companies to prune e-mail lists. For example, bounced e-mail addresses should be removed. A bounced e-mail is usually the result of an incorrect e-mail address, or a nonexistent e-mail address. As bounced e-mails are removed from lists, the delivery rate will improve. In addition to a more accurate list, removing bounced e-mail addresses from lists will result in savings due to smaller number of e-mails sent.

Let’s face it, some people will subscribe to your e-mail list but will never become a customer. Removing old inactive e-mail addresses is another essential list management practice. Inactive e-mail subscribers should be required to re-opt-in. Hanging on to old inactive e-mail addresses will help us grow our lists, but they will also lower e-mail delivery rates.

If you prune a tree and cut the dead branches, the tree becomes much healthier. It now has free energy to sustain the leaves and branches enabling the tree to grow. Keep your e-mail lists healthy.

#5

Only send bulk e-mail to people that had subscribed. Don’t pre-check the subscribe button on the website forms. Pre-checking the subscription form may result in more subscriptions, but the quality of subscriptions will diminish. Customers expect reputable companies to ask for permission instead of assuming it. If you include a pre-checked sign-up box people may either forget to uncheck the box or just miss it in their haste to complete the form. How people got on your list is a major driver of their likelihood to delivered future e-mails. Subscriber list must only include e-mails of people that have specifically opted-in. It is better to have a smaller but higher quality list.

If your e-mails offer real value to people, you will have no problems getting people opt-in, and if there is no perceived value to subscribe, you should have all the power to create value. Original useful content always attracts subscribers.

Bonus Secret: Ask people to add your e-mail address to their friends list as they subscribe to your e-mail list. This way, you will reduce the chance of landing your e-mail in the subscriber’s bulk folder. You should do this on the subscription form page or on the sign up form’s thank you page.

help with email marketing

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I am sure it is not news nor does it come as a big surprise to you that people feel that we are living in shaky times. With all the jobs being lost, the shaky banking industry and traditional jobs tanking. There is certainly tons of fear in the marketplace.

I recently wrote a press release declaring that, in my humble opinion, 2009 is the “Year of the Entrepreneur”. Where once your friends ran scared from your opportunities telling you how risky it was, they are now approaching you asking how they too can start an at home business. Traditional jobs have now become more risky than being in an MLM.

So on the scene comes a great opportunity for the thousands of entrepreneurs- new and old- that are looking for answers on how to grow their businesses. Mike Dillard and Jim Yaghi come out with a powerful training course called PPC Domination. This program will show internet marketers how to dominate their market and advertise effectively even on a shoestring budget.

Mike Dillard is the well known creator of the concept called Attraction Marketing. He has gone on to build one of the largest online training networks for home business owners. So when he comes out with a product people take notice as Mike Dillard always over delivers. Mr. Dillard has announced the release of what he says is the “best way to build any business.”

The new step by step course is called PPC Domination and will officially open for sale on January 19th, 2009. You will be able to receive a 65% discount if you opt in early.

Mike Dillard’s, PPC Domination is truly the first in depth training manual created specifically for the small business owner. It will show SOHO owners how to set up Internet advertising campaigns the correct way. It will also show business owners how to get paid to generate new business leads, and to be successful in this competitive market with an advertising budget as small as $50 a month.

While PPC Domination is clearly not the first training program about Google Adwords it is the first targeted for home business owners, network marketing, and multi-level marketing that explains a successful Google advertising campaign with step-by-step video training.

The power of the program lies with Jim Yaghi’s successful experiences using Google Adwords. They also did market testing using a beta release of the project so that they could make sure that people would be successful applying the principles outlined in their training.

So here’s just a small sample of what you’ll learn inside the detailed training videos of “PPC Domination”…

* How to “glide” through setting up your first AdWords account in 13 minutes or less—even if you’ve never used the Internet before.

* A simple “short cut” that makes learning and profiting from AdWords twice as fast.

* The easiest way to make money with Google AdWords when starting out.

* How to make your AdWords advertising 100% FREE. (And, in fact, actually make you money every time you run your ads!)

* A sneaky way to use AdWords to get dozens of leaders to eagerly send traffic to your websites. (And without having to speak with them, make any special deals with them, or pay them anything.)

* A neat little way of using your computer’s spell check function to make your Google ads draw twice as many clicks. (And no… this has nothing to do with actually checking your ad’s spelling.)

* The only proven-effective way to take almost 100% of the risk out of AdWords advertising. (This is perfect if you hate risking money.)

* Why even “professionally” written Google ads—created by pro copywriters—often bomb. (Believe it or not, with Jim’s system, people with no prior copywriting experience have a HUGE advantage over experienced copywriters.)

* Jim Yaghi’s famous “3-minute work day” secret. (Probably the fastest and easiest way to make money with Google ever invented.)

* How to “legally steal” the branding power and name status of bigger, more “cash flush” competitors. (When Jim first demonstrated this to me, I almost couldn’t believe it. Jim actually shows you how to “steal” the top Google spots by using the names and branding of big name networkers in your ads—without breaking any laws or doing anything unethical!)

* A quickie “crash course” on writing Google AdWords headlines. (Your headline is the single most important part of your Google ad. Here’s how the world’s top AdWords marketers create their headlines—and how you can, too.)

* Why you should almost never send people from your Google ads to your home page! (This goes against what a lot of AdWords marketers are doing. Which is why most of them are broke and pulling their hair out.)

* How to make your prospects excited about visiting your site… before they even click your ad. (This is one of Jim’s most reliable ways to get leads that are so hot, they sign up without even knowing what your product, opportunity or comp plan is!)

* How to get extremely good at writing Google ads fast—even if you hate writing and find it painful now.

Mike Dillard truely has shown that he is an invaluable resource to the network marketing community by this release.

PPC Domination will have a 65% discount opportunity when the doors open on Monday, January 19, 2009.

Rebecca Holman is a successful network marketer. See Mike Dillards Free Videos outlining the powerful PPC Domination program. Please find out more by reading my PPC Domination Review

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Affiliate Marketing - More Than a Dream

Jan-31-2009 By LaurieFrias

“I have a dream”, the famous words of Martin Luther King is now the same vision of millions of Americans and people all over the world as the economy topples out of control and we are all left with a helpless insecurity of uncertainty.

Why is affiliate marketing more than a dream in a recession? I believe in these tough economic times, you’re going to see many people starting their own home-based businesses which creates a great OPPORTUNITY for YOU to help them get started with their own online business and profit from it. Now understand this, I’m not talking about the “hype” or the “fluff” or the BS. In my career as an Internet Marketer, I have spent thousandsof dollars, I have products sitting on shelves and I was one of those who bought EVERYTHING because of a determination stronger than life that I would make it. Finally a year and a half later, I understand…..I understand that it was my HONESTY, my true belief in someone else’s success that I created my own. Yes, it is more than a dream, and it can be your reality if you so choose it to be.

Affiliate Marketing can be a very cost-effective way to provide goods or services that people need, regardless of the economic climate. The opportunity that you get from a recession is that a lot of people will cap their marketing budget, therefore giving you the opportunity to get cheaper advertising to reach out to new customers with little or no competition because your competitors will be doing the opposite in an attempt to save money. There are so many easy and cost effective ways to advertise and help your marketing business succeed and many people aren’t even aware of them. News releases to capture new prospects, new leads, new visitors and new buyers. You can be proactive and ready; take responsibility, charge, and control of your future by taking action, being a visionary, promoting sales and value, constantly looking for new marketing opportunities, AND if you DO that, you will live in the realm of abundance and YOU WILL PROSPER.

Another great way to get your business name out there is to do joint ventures with other website owners where you will both cross-promote each other and both benefit from the extra traffic. With affiliate marketing, there are also many free ways of advertising online like writing articles, posting in forums, blogs, social networking websites, etc. Take your pick or do them all, you’re on your own time. The trend for people buying stuff online is constantly growing and WILL continue to grow, so you’re offered with a continuous opportunity to market new products to the growing number of online consumers. If good products are priced right, people will buy and utilize them in their own businesses or start new ones. In this crazy economy, people need hope; businesses are suffering and need all the help they can get and affiliate marketers could be just the answer for them since they do not pay you until you send them a buyer.

With the way the economy is right now, we will see a huge surge of online businesses being started in the coming months. So for the smart affiliate marketers, they will keep building, they will continue to get better content and product development, they will be better placed to take advantage of a re-opened market when we get out of the recession. Affiliate marketing is not difficult to do at all as long as you understand what the concept involves and how to build an affiliate website.

Affiliate marketing is more than a dream and for some more than others, that dream is becoming a reality. Now many millionaires will be made and new business celebrities born or at least shoot into stardom as individuals success will grow its meaning. Even though many industries are closing their doors, this is still one way of creating huge amounts of money for people all over the world. Many people are looking this way to earn their income, with no strings attached and no trickery involved whatsoever. If you haven’t looked toward this avenue yet, now is the time to find out how it can work for you.

Laurie J Frias is a successful internet marketer who has a website designed for the beginner to advanced. Go visit it now at: http://www.InfoGeneratorSite.com features 8 products to start a new online business. Get free articles and sign up for a free newsletter packed with tips.

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There are many improvements that can be made to your marketing strategy once you have a better understanding of the importance of lead quality. One of the greatest predictors of return on investment for lead generation marketing is how targeted the lead are, which is why making improvements to this aspect of your campaign is vital to your success. Lead generation marketing provides the opportunity to use a variety of marketing tactics to reach a wide audience, but narrowing the focus is the key to creating the most valuable lead lists.

The more effort that goes into qualifying leads before they are channeled to your sales team, the greater your conversion rates will be. This can be thought of like putting your leads through a funnel at the top, with the most qualified prospects coming out the smaller end. Should you be concerned over providing a decreased number of leads to your sales team? Probably not. Fewer leads with a drastically increased conversion rate is going to create the highest return on investment possible, and that is good news for everyone. This is the benefit of quality-driven vs. quantity-driven lead generation marketing.

So, how can you improve the quality of the leads you are generating? It all starts with understanding what makes a quality lead. Once you understand what makes a quality lead and how important quality leads are to your business, everything else will start to fall into place. There are at least five things you must determine in order to properly qualify a lead:

- Does the prospect have a need for the product or service being marketed? You don’t want to be in the business of trying to sell a tanning booth to a beachfront resort in Hawaii.

- Is the prospect the primary decision maker? If you aren’t dealing with a person who has the authority to make a purchase, you are wasting your time and theirs.

- Is the prospect ready to make this decision in the immediate future? If they aren’t looking to purchase in the next six months you can move them to a ‘call in the future list,’ but don’t waste your sales team’s time sending them to make a presentation now.

- Can the prospect afford to implement your product or service? You don’t want to make a presentation for the purpose of “window shopping.”

- How much business is the prospect likely to bring in? You need to make cost-effective presentations.

Some of these questions should, of course, be analyzed in the context of your actual product or service in order to fully qualify the prospect. Once you have established a protocol for using your lead generation marketing strategy to find highly-targeted leads and seen the bottom line results, you will never go back to a broad-based lead generation campaign again. The steps that are taken to properly qualify leads in the beginning are much more cost effective than passing unqualified leads to the sales team and hoping they will be able to “sell” them. It is almost impossible to “sell” an unqualified prospect whereas a qualified prospects practically sell themselves. Like anything else in business, making improvements to your lead generation marketing strategy should be an ongoing process.

M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business sales and marketing consultants and an expert on sales leads. He is president of Mac McIntosh Inc., a sales and marketing consulting firm that helps companies get more high-quality sales leads and turn them into sales. More tips at: Sales Lead Insights: B2B Marketing Blog.

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You are well aware of how vital leads are to your business, after all that’s why you are in charge of this department. Managing lead generation is a challenging task that requires determination, flexibility and a great deal of tenacity as well. The process of lead generation can be difficult and can test people to their very limits. Your ability to manage lead generation will depend on how well you personally understand the process and your management style and abilities. You are responsible for being the teacher, example, motivator and coach for your lead generation team.

Management is a difficult job in and of itself. Add to that the unique challenges and pressures that come along with lead generation, and you can at times find yourself in a real pickle. You need to make the sales team happy by providing them a sufficient amount of qualified leads that convert, and you need to keep your lead generation team happy so they can keep making the phone calls and working the numbers in the face of constant rejection. Your ability to keep a positive upbeat attitude can be your greatest asset when it comes to lead generation management.

You must have the proper systems and training in place in order to do your job and keep everyone happy. The right lead generation system will allow you to get to the heart of what the prospect wants and needs, which will in turn allow you to provide quality leads to the sales staff. Next, your management ability is unimportant if you don’t train your employees properly. A well-trained lead generation employee is happy and productive at their job because they understand the importance of what they are doing and they know exactly what they are supposed to be doing at all times.

Being organized saves a lot of time, energy and money in the end. The systems you have in place must all work together to accomplish this purpose as well as the purpose they were designed for. Each element should be thought of not only in terms of itself, but in the perspective of being a small part of the greater whole as well. Any time that is spent organizing and implementing systems of lead generation management that work will be regained in time saved later and will add to profitability, so these things should not be overlooked.

Another important aspect of lead generation management is managing the data that is collected in the lead generation process. It is vital to have a good lead management software program in place in order to maximize the effectiveness of your lead generation process and to make your employees’ jobs easier and more enjoyable to do. Lead generation management is absolutely vital to the success of your company and there is no way to overstate this fact. There are numerous free resources on the Internet that can help you learn more about lead generation management, so don’t be afraid to ask for help when you need it.

M. H. “Mac” McIntosh is described by many as one of America’s leading B2B sales and marketing consultants and an expert on lead generation management.

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