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If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.

What Article Directories Are

Before you can use an article directory, you have to know what one is. Article directories are websites where thousands upon thousands of articles on just about any subject are posted. They are generally categorized to make it easier for readers to find information they want. They are also linked together, so a reader reading about “Hawaii travel” will naturally go from article to article on that topic. People can use the articles they find in the directories on their own websites, either for free or for a small fee. Authors pay nothing to submit to article directories.

How Article Directories Benefit Online Businesses

You are probably thinking, “Sure, that’s great. But how does an article directory help me promote my business? Doesn’t giving away free content defeat my purpose as an online business?”

These are great questions. When you submit an article to an article directory, it will contain a bio with a link to your website. Since you are the author of the article, you are allowed to include this information.

This means that anyone who is searching online and comes across the article directory will see a link to your site. Not only that, but the people who use the content on their own websites are required to keep it exactly as it appears in the directory. This means that your link could show up on hundreds of websites.

Article directories are generally large websites. This means that the web spiders are attracted to them. Having your link on these articles is a crucial part of an online linking campaign.

How to Make Your Submissions Effective

If you are going to submit to article directories, you need to do two things. First, you need to learn about proper keyword usage. You need the right percentage of keywords in your article, and they need to appear naturally within the content. This will draw the search engine spiders to the article, thus exposing people to your link at the bottom.

You also need to make your content unique and helpful. If your article is the same as thousands that are already online, other website owners will not want to use it. Also, if the information is not helpful, people will not read the entire article. Your goal is to have them read the entire article so that they will click at the link on the bottom.

Having helpful information in the article also helps the reader view you as an “expert” in the field. This is important, because you want them to have a reason to click on the link. If they are reading useless information, they will have no desire to visit your site. Also, proving that you are knowledgeable about a particular topic will show that whatever product or service you are marketing is worth buying.

What to Do if You Can’t Write

At this point you are probably wondering what you can do because you can’t write. You are an entrepreneur and business owner, not a writer. The good news is that you have options.

You can hire a freelance writer to “ghostwrite” the article for you. Ghostwriting means writing the article in your name. Instead of placing his or her name on the article, the freelancer uses your name and your business link. You will need to pay for this service, but the amount you will pay for a quality article is far less than the amount you would pay for an advertising campaign, and a well-written article placed in the right article directories will draw more traffic to your site than just about any other form of advertising.

Where can you find ghostwriters? There are a variety of online classifieds where you can post your job requirements or search for available writers. You can ask for quotes to help you learn what the going rate for a writer is. Keep in mind that you will pay more if you have detailed information that needs to be researched or if you are working on a tight deadline. You can also hire a content creation company to help you if you require numerous articles that would be too much for one individual writer.

If you do use a ghostwriter, be sure that you proofread the article before submitting it. You may find that the writer did not approach a particular topic as you would have wanted. You can ask the writer to rewrite the material, but posting something that is inaccurate or does not sound well written will detract from your goal of drawing traffic to your site.

Risks of Using an Article Directory

There is only one main risk to using an article directory, and that is that someone will download your content and use it on their site without including the link. You can do some work on your own to check for this, but it is hard to police. However, the occasional unscrupulous website owner who uses your content incorrectly is a risk worth taking for the many users who will give you a link on their site.

Post Much and Often

Once you get the hang of using an article directory, post many articles, and post them often. The more fresh, relevant content that links to your page, the more traffic you will receive. Be sure to continually research your keywords, because the keywords that people search for constantly change.

Also, submit your articles to a variety of sites. The most popular article directories may not draw certain demographic of people. The more places that have your article and your link, the better your traffic results will be. Since these sites are free to use, you might as well submit to as many as you can.

Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of ArticleHub.US, a popular article directory website.

The purpose of writing articles on the internet varies from person to person. Some people write for the enjoyment of writing, whilst some write to share their knowledge or for the desire to have their writings published. Alternative reasons for article writing are for marketing your products and or services via an article within and article directory. It is all well that you have embarked upon an article writing exercise, the problem that faces you now is what to do with the articles in order to get them published or viewed by readers or potential clients.

The opportunities to have your articles viewed are numerous; the easiest is registering with an article directory where you will have the option of free article submission. The directories offer free article submission in order to build up the traffic to their site and thereby make their directories appeal to not only the article writers but to other marketers, businesses and readers alike – thereby attracting more site visits.

For people wanting to market their own products and services and writing articles on these products and services will be able to use the free article submission service to assist in their overall marketing plans. They should ensure that their articles do not read like advertising copy but rather be helpful and insightful to the reader – this in its own seems to create more credibility for the marketing company and has a better chance of success for generating more traffic to their site.

Essentially by using a free article submission service the budding author is exposing himself to potential publishers, as well as to clients with out having to run around with a hard copy of his work from one publishing house to the next. There are no printing or stationery costs involved because everything is done on a digital basis.

For the marketer or salesperson using a free article submission, he or she is saving thousands because essentially they are not paying a marketing company, they aren’t printing hard copies of the ‘brochure’, the advert is in a more direct area – in that it is placed in its category where interested parties will go and view the article. The cost of that type of direct niche marketing can be astronomical. The article is viewable twenty hours a day, seven days a week and three hundred and sixty five days a year, without the marketer worried that the hard copy is being used as a door mat or something in that line. The correctly written article that was uploaded via the free article submission service has literally cost the marketer nothing, except the time spent on writing the article. The value in that whole scenario is clearly apparent to all parties concerned.

If you want to get your work out there or even make use of a free marketing opportunity, make use of the free article submission service that directories offer – it will generate interest and money for you.

If Free Article Submission has always been intriguing to you, go ahead get started, look for an article submissions site, submit your article. http://www.talkinmince.com today

The benefits vary from case to case when companies embark upon a marketing drive. Some marketing concepts will have phenomenal results for one company and disastrous results for another. Marketing is expensive, and it should not be a hit and miss affair.

A cost effective way to market your products and services is to submit articles for online viewing. This can be very effective in that you are targeting a specific audience that is looking for your product, known as niche marketing. When you submit articles to an online directory or through your blog, there are a number of benefits that are applicable, these are highlighted below.

When you submit articles you are exposing your products or services to a group of potential customers that are situated all over the world. This is truly international marketing, without having to identify which newspaper or magazine is the most popular in that country, or which television station do they watch. This is true global reach via the power of the internet.

A vitally important issue is that you’re displaying your expertise and knowledge when you submit articles. This gives your products the credibility they deserve. Surely you have heard the saying people buy you before they buy your product. By submitting articles that are well thought out and carefully constructed, the businessperson is giving him or herself the opportunity of reaching those customers he is trying to target.

Without the added cost of establishing a store, if you are a home based business person, you put yourself in a suitable position to market any of your products or services via online cataloguing; when you submit articles you are essentially providing a link back for your potential client to view your full range of products and services.

You are creating brand awareness for your range of products and services; this will lead to an amount of secondary marketing via referrals and word of mouth advertising. In order to get your company name out there as well as your products you have to submit articles that will represent your field of expertise with a resounding message to pull them towards your offers of expert products and services.

The cost of the marketing campaign associated when you submit articles is next to nothing. All one has to consider and factor is the time that you spent in writing and constructing the articles. One can go through a qualified company to submit articles or one can do it themselves, it is recommended to know what you are doing if you intend submitting your own articles, as there is a science to it. That is why there are those companies out there to give you a helping hand.

All that remains is for you to sit down and write or hire a company to write and submit articles on your or your company’s behalf and you are all set for the far reaching effect of article marketing on the world wide web thus in turn promoing your site, services and products.

Write and submit articles on your company

In this economy I am sure everyone knows someone who has been laid off as organizations downsize, close down or re-organize. Not everyone will react to being laid off in the same way with some seeing this as a blessing in disguise and others suffering from a crisis of confidence. Whatever the comfort level there are a number of recommended steps to take to regain control and confidence and develop successful job search strategies.

Step 1

Take 2/3 days off. This may sound strange as all you think you should be doing is getting out there and finding reassurance that you have work but what you actually need is time to refuel and re-energize and get yourself back on track. Searching for a new position or career can be an emotionally and physically challenging time so take time out to be prepared.

Step 2

Check in with your confidence levels. Being laid off can be a blow to your self confidence even if you know that it wasn’t personal. Even if this isn’t immediately obvious, low self confidence can affect the quality of your resume, your ability to deliver a good interview and ultimately your success in the job market. I recommend using a simple resume review technique to test your personal and professional confidence levels.

Exercise – Read through your resume and write out 2 or 3 success stories for each position you have held. Make sure your success stories include the challenge or problem you faced, the actions that you took, the results / successes that you had and finally note the skills and strengths that these success stories show that you have.

How easy did you find this? If this was more difficult than you thought then seek out a friend, mentor or professional career coach to brainstorm with you to identify your key success stories.

Step 3

Clarify your next steps, set a realistic timeline (e.g. how long will for finances support you out of work) and finally be realistic in your choice of next steps. Easy? I didn’t think so!

When you have been laid you really have 3 main paths to take -

A – Stay in the same industry doing the same job

B – Stay in the same industry doing a different job

C – Do something completely new and different

Whatever decision you make you will need to check in to review how realistic that option is. For example, if you worked as a Trader for Bear Sterns and wanted to do the same job in the same industry I would recommend doing some research into how realistic it would be to get a trading position within your required timeline. Or another example, you worked as a Trader for Bear Sterns and now want to set up your own business as a plumber – you again would need to review how realistic this is. What resources, training, funding would you need? How soon can you be working and does this fit my timeline? Be realistic.

If this process becomes overwhelming then contact a qualified career coach to help you sift through your thoughts and brainstorm about the next steps.

Step 4

Now you have assessed your decision, know your timeline for success and feel confident you are on a realistic path toward your ideal professional life, you need to set an action plan and stick to it! Here are 7 questions to get you started.

• What marketing materials do you need? (resume, website, biography?)

• Who do you know who you need to re-connect and network with? (old school friends, teachers, bosses, former colleagues)

• Who do you not know who you want to connect or network with? (review linked-in and identify companies to want to work for or businesses you want to align with)

• Who is doing what you do and how did they get into it? (competitors)

• What resources are available to help you? (recruiters, networking companies)

• What obstacles do you see might get in your way and how can you plan ways to overcome them now? (time, family pressures, job market)

• How will you know you have been successful? (I will have a job, I will have met 20 new people)

If this process becomes overwhelming then contact a qualified career coach to help you sift through your thoughts and brainstorm about the next steps.

Lou Clark is a Career and Interview Coach and founder of

Recruiting agencies can be beneficial to both job seekers and businesses for a variety of reasons. Below are a few of the things that employers and potential employees should look for when they are on the hunt for a high quality human resource consulting firm.

Tips for job seekers

- Job placement percentages

Although some people, like students or retirees, enjoy hopping from job to job, many job seekers would like to be hired on permanently. Thankfully, hr consulting firms can get temporary employees into entry level positions at major companies. Should you perform well, you may have an option to become a full time employee. Be sure that the temp agency you work for get offers for temp to perm contracts, especially if you are looking for a permanent position, as some recruiting agencies only specialize in freelance contractors.

- Salary compensation

You shouldn’t settle for less than what you are worth just because you are working with a recruiting agency. A temp agency firm should make sure you obtain pay that is comparable with your experience. There are a few notable exceptions to this rule. For example, a potential temp to perm position where you will make more upon being hired on full time may be worthwhile, especially if you are working at a well recognized, worthwhile organization.

- Care about your career needs and goals

Temp agencies make a lot of money when a temp is hired on permanently by a company. This gives them tremendous incentatives to “sell you” to the highest bidder so to speak. However, many people chose to work through recruiting agencies because they desire to find a job they would enjoy. The agency should not only care about their bottom line but what you are looking for as well. In other words, an hr consulting firm should listen intently to the type of job environment you are seeking and place you accordingly.

Tips for businesses

- Established and Experience

Most business owners and managers are well aware that reputation and experience are the hallmarks of a successful company. When looking into human resource consulting organization, managers and hr representatives should take into account how reputable the company is. Do they have references? When was the company established? How big is the company and what is their rate of placement? Asking these very important questions will weed out the upstarts from the competent and knowledgeable temp agencies.

- Quality of job pool

The defining point of any service is the quality of service that is offered. In the hr consulting world this translates into the caliber of the temp workers that the company has to offer. If you have very specific needs, then the people sent to you must be capable and able to fulfill those needs with very little training and supervision. One of the primary reasons for hiring a temp agency is to eliminate this process. While it is feasible that a worker may have to understand your way of doing things, they should posses enough basics to do what is necessary to get work done. Candidates who are ill suited for what you need accomplished will only waste you time. This is why it is essential to assess the quality of the employees that are hired on by recruitment firms.

- Affordability

Whether you are a small business or a fortune five hundred company, all businesses have to consider the cost of any given service. The value you receive for the services have to make logical business sense. In this regard, the cost incurred by utilizing a human resource consulting firm has to pay for itself.

Temp agencies have consistently brought reliable employees to the employers who are in dire need of them. For this very reason they will always exist, which is welcome news for all concerned.

Has provided staff recruiting and permanent placement for 50 years as one of the temp agencies many services. For your company’s human resource consulting needs, consider Drake Canada