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While the title may seem a bit rhetorical, it is quite obvious to anyone in the business of business that having a marketing means the difference between success and failure. Its like going to war without a plan, without knowing the lay of the land and knowing where the best ambush points are. You might as well paint your soldiers red, douse them with boiling pitch and set them alight as they march towards the battlefield – saving the effort of the enemy force to do the exact thing as they march blind into war. A marketing plan is important for your business because it gives you focus, objectives, gaols and allows you a heads up view of your entire marketing plan.

The importance of having a marketing plan is reiterated in every textbook, dissertation, thesis, lecturer jargon and classroom that teaches marketing and management. It is demanded upon by CEO’s, bosses, managers and marketing teams simply cannot survive without it. A marketing plan gives you focus, so you know where the shortfalls are and what you have to do. Once everyone has a clear idea of the marketing plan, then roles can be delineated and the plan can go forth in full swing. Everyone knows what to do and has no excuse to not do it. A marketing plan also gives you objectives and milestones that must be met at certain times. Such deadlines and marketing timetable will help the team as well as the management an idea on how much progress has been made and whether the current capital injection into the plan I sufficient at all. It can also target what the weak links are in the plan and help to reformulate objectives. A marketing plan also can be a useful motivational tool, especially when goals achieved are celebrated. This sort of motivation is the kind of thing that people need to be get up and go, knowing that they are all the more closer to the target. It also gives the people on top a heads up view on the progression of the entire campaign, as in the end of the day, they are the ones responsible for deciding if the plan is working, introducing new strategies, putting in more manpower and capital or even changing its direction completely.

Marketing and plan go together because you cannot place the future of your business at risk with something that is vague and all too general. Specifics are what win out in the end of the day and once you start with something focused, with clear goals and objectives; then you will be all the more closer to achieving the target – even exceeding it. I cannot stress how crucial it is – the importance of having a marketing plan for your business is the anagram to many large corporate successes in the world today. Once you have that firmly in your head will you realise it is integral to your overall corporate strategy and will launch your business ideas right into the stratosphere.

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